In the 'Upside Down'

Kirsty Dove • November 1, 2021

Tales from Downward Dog

Today was a good day.  We are in lockdown, but are allowed to do pilates on the beach in groups of 9.  Did I say on the beach? I am loving this, and enjoying moving again after too many weeks of sitting.  Life is good.


After a lovely warmup gazing into the deep blue eyes of the ocean, the lovely and very inspiring Kerry from Pilates & Wellbeing says those words I loathe...


"OK Ladies... downward dog!" 


It hurts. A lot. But I do it anyway as I know it's 'good for me'. It feels like I have glass in my wrists and my hamstrings are trying to climb out of my ass.  I'm sure when they handed out hamstrings, they gave me a size too small. Anyhow, once I get in position and get through the first pain wave, something magical happens...




It's like someone turned up the volume.  The sound of the waves crashing and a dog barking in the distance seem twice as loud, and it is clear and beautiful. 


I look around and everything looks the same but different. It is like looking at everything through new eyes, and I see the grains of sand, shells and sea wood up close, the shape the branches of the pohutukawa tree growing out of the cliff face makes against the blue sky. There is a small waterfall coming down the cliff, and it looks like the water goes upwards - how cool?? It is beautiful and it nearly takes my breath away.


And right next to me - is it a sea sponge or a dog poo... hard to say....


So this is the bit where I have a little moment and think - how important is it to look at things from another angle?  You see so much beauty that you just gloss over in your normal 'filter'.  But equally, the problems also become glaringly obvious - is that a sea sponge or a poo?  It's a very important question!


And this ties in with something I read recently about Critical Thinking.  Critical thinking is nothing to do with IQ or what we used to think intelligence is, but more of an emotional IQ thing.  It is the ability to look at the facts as they are right at that moment, and remove any emotional attachment of what the outcome was with yesterdays data, or how the data might present - and look with new eyes.  So putting down any preconceived notions of 'right' and 'wrong', and looking at it UPSIDE DOWN.  It's like reading numbers backwards, it makes you look and evaluate each thing on it's own merit and with fresh eyes. 


So if you think that your business is doing fine, but your balance sheet tells you something different - look at it upside down.  Where is the money coming in? what are you best selling products and services? What are your biggest outgoings?  Are those outgoings delivering ROI (return on investment)?


Look at your balance sheet UPSIDE DOWN.


Forget about how much your love one of your products, if it isn't selling, maybe it needs to be cut loose.  Or you need to spend more to promote it.  But you can't just leave it sitting on the shelf because you love it.


Look at your products UPSIDE DOWN.


You might be super attached and passionate about one of your services, maybe something that got your business off the ground, but times are always changing and it is important to review when any new data appears. If it costs more to deliver than you charge, you either need to up your charges, cut your costs, or change your service.


Look at your services UPSIDE DOWN.


Asking the right questions is key to figuring out the real problem.  Don't be afraid if the answers don't throw up what you want to see, that means you are about to learn something.  So don't turn away.


It is super important to see if that lumpy stuff next to your elbow is sea sponge... or not!

More musings...

By Kirsty Dove June 6, 2025
Discover how small business owners save hours with AI-powered content systems—without losing their voice or learning new tools. Marketing, made effortless.
A man is sitting on a couch with his hands on his head.
By Kirsty Dove May 29, 2025
“Confused by SEO? Learn the simple, sustainable steps that help small businesses show up in search—without hiring an expert.”
By Kirsty Dove May 28, 2025
Here’s How to Know (And Why It Matters More Than You Think)
A woman is using a tablet computer in an office.
By Kirsty Dove May 8, 2025
Want more sales without the hard sell? Here’s how real client stories help you build trust and quiet confidence in your business.
Doris by The Caper
By Kirsty Dove May 6, 2025
AI doesn’t have to be impersonal. See how Doris by The Caper keeps your tone while handling the boring stuff.
A woman is sitting at a desk with a laptop and a cup of coffee.
By Kirsty Dove May 5, 2025
Discover a simple 5-part system to overcome social media overwhelm. Learn how to create consistent, stress-free content that keeps your business visible and engaging.
A man is standing at a desk holding a laptop computer.
By Kirsty Dove May 2, 2025
Your site might be pretty — but is it doing its job? Learn how to build a website that converts, not just impresses.
By Kirsty Dove December 5, 2024
Why Should You Care? Let's talk about something that might make you squirm a little - your website's health. You know, that digital storefront you built a while ago and haven't really checked up on since? Yeah, that one. Don't worry, we're not here to judge - we're here to help! Let's cut to the chase: Your website is either working hard for your business or it's just taking up digital space. And here's the kicker - most business owners don't know which camp they're in until things start going wrong. Yikes! What We Actually Look At (Because Details Matter) The Technical Deep Dive Think of this as your website's engine room. We're talking about those critical security checks that keep the bad guys out - because trust us, outdated plugins are like leaving your digital front door wide open. We'll check how fast your pages load because in today's world, if your site takes more than a few seconds to load, your visitors are already gone. And let's not forget about mobile responsiveness - because let's face it, when was the last time you weren't on your phone? The Visual Experience This is where we get into the nitty-gritty of how your site looks and feels. We're checking if your important stuff stands out (that's what we call visual hierarchy), making sure your brand consistency is on point across every page (because brand confusion is not a good look), and ensuring visitors can actually find what they're looking for without playing digital hide and seek. The Content That Converts Words matter, folks! We'll dive deep into how your content is structured, whether it's telling your story effectively, and if it's optimized for those all-important search engines. Are your calls-to-action actually calling anyone to action? Is your message crystal clear or clear as mud? These are the questions that keep us up at night (yes, we're that passionate about it). The Process (How We Make the Magic Happen) Step 1: Detective Mode We put on our digital detective hats and start gathering evidence. We're looking at: Where your traffic comes from and where it goes How users behave on your site (the good, the bad, and the ugly) Your technical setup from top to bottom How effectively your content connects with your audience Step 2: The Truth Bomb Report This is where we lay it all out - no sugar coating, just straight facts in plain English (unless you're into tech jargon, we can do that too). We'll show you: What needs fixing yesterday Where you could be doing better Quick wins vs. long-term projects Exactly what to do next Step 3: Your Game Plan Because knowing is only half the battle, we create a detailed action plan that includes: A prioritised list of improvements Timeline recommendations Resource requirements Expected outcomes and ROI When You Need an Audit (Spoiler: Probably Now) You definitely need one if: Your website's older than your last haircut Your competitors are leaving you in their digital dust You're getting traffic but no leads You can't remember the last time you updated your plugins You're planning a website refresh The Investment (Because Your Business Deserves It) Think of a website audit as preventive medicine for your digital presence. It's way cheaper than dealing with a security breach, watching your competitors dominate search results, or having to start from scratch because something broke. Plus, the ROI on a well-functioning website? Priceless. The Caper Promise We're not about handing over a technical report and disappearing into the digital sunset. When you work with us, you get: Clear explanations in human terms Actionable solutions you can implement Support through the improvement process A website that works as hard as you do Ready to Level Up Your Digital Game? Let's be honest - your website might be crying for help right now. But hey, that's what we're here for! At The Caper, we're all about making your digital presence work for you, not against you. Want to know if your website is a digital rockstar or needs some serious coaching? Let's chat about getting your website audit started. Because in the digital world, what you don't know CAN hurt you! Remember, your website should be your hardest-working employee - always on, always selling, always representing your brand perfectly. If it's not doing all that, we need to talk!  (See what we did there? A little sass, a lot of truth, and actionable insights - that's The Caper way!)
Marketing ecosystem with The Caper
By Kirsty Dove October 30, 2023
The Synergy of Your Marketing Ecosystem 
More Posts