Top Tips & Musings

Person writing in a notebook with a pen on a white desk; other supplies are nearby.
By Hello Caper January 27, 2026
Marketing isn’t a personality test. Separate clarity from charisma so your content feels like you—and the right people quickly understand what you do.
Woman displaying a variety of facial expressions in a grid, including happiness, sadness, and surprise.
By Kirsty Dove December 22, 2025
Your business feels human in real life. So why doesn’t your marketing? Learn how to bring your values and voice back into your online presence.
Woman holding laptop, leaning on table in office; two other women working at the table.
By Kirsty Dove November 7, 2025
Stay consistent and visible with simple marketing habits that actually work — even when life gets busy.
Four people sit, each wearing a makeshift mask: paper bag, plastic bottle, clear shield, and a yellow mask, against a blue background.
By Kirsty Dove September 29, 2025
Struggling with DIY marketing? Learn when it's time to invest in professional marketing support and how it transforms your business growth and efficiency.
Burning matchstick in the shape of a person, sitting on a ledge against a black background.
By Kirsty Dove August 26, 2025
Tired of agencies that overpromise and underdeliver? Learn the 5 red flags to avoid, 5 green lights to trust, and why starting with a Digital Discovery session protects your marketing investment.
Woman at a desk, looking frustrated, with a laptop and crumpled papers.
By Kirsty Dove August 26, 2025
Most businesses fail online by trying to do everything at once. Discover the focused roadmap that helps you build a digital presence that actually works.
A black and white photo of a group of men running on a track.
By Kirsty Dove August 3, 2025
Discover why Duda outperforms WordPress with 83.63% vs 43.44% Core Web Vitals pass rates. Real 2025 data on website speed that impacts your business.
find your own voice, woman with a microphone
By Kirsty Dove July 28, 2025
Sound stiff online? Discover the VOICE framework to write in a clear, consistent tone that builds trust and attracts clients.
A hamster is running in a metal wheel on a wooden table.
By Kirsty Dove July 26, 2025
Bored of posting the same quote tiles? Discover 5 engaging social media content types and a simple rotation to keep your business feed alive.
confused person looking at their computer and online profile
By Kirsty Dove July 22, 2025
Confused visitors? Learn how to make your digital hello clear, confident, client-ready—three quick tweaks, zero jargon.
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