Not Sure If Your Digital Marketing Is Working? Sometimes You Just Need a Second Opinion

Kirsty Dove • June 16, 2025

Not Sure If Your Digital Marketing Is Working?

Sometimes You Just Need a Second Opinion


You're not brand new to marketing.


You've built a website. You're showing up on socials (mostly). You've tried a few email tools and maybe even a paid ad or two.

But lately you're asking: "Am I doing the right things… or just doing things?"

You don't need a full strategy overhaul. You don't want to hire a big agency. You just want a second set of eyes on your digital setup—a fresh, honest, experienced opinion from someone who knows what works.

That's exactly what the Digital Deep Dive Consultation is for. It's not a commitment. It's a check-up. A tune-up. A chance to get clear without wasting more time, energy, or money.


Why Even Smart Business Owners Need a Fresh Perspective


Marketing moves fast. What worked six months ago might be stale today. And when you're in your business every day, it's easy to miss the gaps—like:

  • A homepage that's confusing to new visitors
  • Social content that doesn't really match your offers anymore
  • SEO basics you meant to do, but never did
  • A funnel that kind of exists… but doesn't flow


It's not that you're doing anything wrong. It's that your strategy hasn't evolved with your business. And when you don't know what's working (and what's not), you can't make confident decisions.



What Most DIY Marketers Struggle With (That We Can Spot Instantly)


You're great at running your business. But marketing? That's a whole other beast.


Here are a few things we often see during Deep Dives that clients didn't realise were hurting them:

  • Unclear Calls to Action: You're saying "learn more" when you should be saying "book now."
  • Website Overload: Too many words. Not enough flow. Missing headlines or meta descriptions.
  • Mismatched Messaging: Your socials say one thing, your website says another.
  • Tech Gaps: You've got email tools or CRMs set up, but no workflows connecting them.
  • No Data Insight: You're creating content with no clear tracking or feedback loop.


These aren't huge problems—but they add friction. And they slow growth.


What a Digital Deep Dive Actually Looks Like


Our consultation can be in person or via Zoom, with zero pressure or prep on your part. You bring your questions (or just your curiosity). We'll bring the insights.


Here's how it flows:

  • Discovery: We'll ask a few quick questions about what you've got in place—website, socials, email, AI tools, etc.
  • Live Review: We'll share our screen and walk through your digital assets together, giving feedback in real time.
  • AI-Powered Audit: We run AI scans in the background to check your SEO basics, page structure, load speed, messaging alignment, and automation setup.
  • Action Plan: By the end, you'll have a personalised, jargon-free roadmap with the top 3–5 improvements that will make the biggest difference.


You can DIY, delegate, or ask us to quote implementation—but there's zero pressure either way.



What Could This Look Like for You?


Imagine you're a mortgage broker who thinks you "mostly have it covered." Within 15 minutes of a Deep Dive, we might discover a buried booking link that's costing you leads, an email signup form with no follow-up sequence, and three different service offers on your site that don't match what you're promoting on social media.


By the end of the hour, you'd have a prioritised action list, clearer messaging, and a streamlined funnel. That one homepage tweak alone could lead to booking two new client calls the following week—without even posting new content.


Or perhaps you're a life coach who just wants clarity. You're not ready to invest big in marketing yet, but you want to know what's actually worth improving. A Deep Dive could help you consolidate your services, reword your main call-to-action, and feel confident again in what you're offering.


Sometimes, it's not about more marketing. It's about smarter moves—and validation that you're on the right track.



Why This Works (Even If You're Not "Techy")


You don't need to be a digital wizard to benefit from this consult. In fact, the less confident you feel about marketing tech—the more helpful this is.


We make it simple. We speak like humans. And we don't make you feel silly for asking questions. This isn't a sales call. It's a service call.


We use AI where it adds value, experience where it matters most, and empathy to meet you where you are.



Who It's For (and Who It's Not)


This is for you if:

  • You're running a service-based business and want to grow without wasting time
  • You've got digital tools in place, but aren't sure if they're working
  • You want fast, honest feedback from someone who gets small business


This is not for you if:

  • You're looking for a 90-day marketing blueprint
  • You're brand new with no digital setup yet
  • You want to outsource everything without understanding what's happening

This is for thoughtful, curious, committed business owners who want clarity. Period.



What You'll Walk Away With


One of the most common things we hear from clients after a Digital Deep Dive is, "I finally understand what I actually need to focus on."


That's because we don't leave you with a vague report or a 20-page document filled with graphs and buzzwords.

You'll walk away with:

  • A list of key gaps (and why they matter)
  • Clear, specific recommendations (not "just post more")
  • Confidence to make decisions about tools, tech, and content
  • Reassurance that you're not miles off—you're just a few smart tweaks away from traction


And the best part? You'll feel empowered to take action—on your own timeline, with your own resources.



Sometimes a Second Opinion Is the Smartest Move


If you're doing "okay" but wondering if you could be doing better—you probably could. And it might not take much to get there.


Let's be honest: asking for help with your marketing setup can feel vulnerable. Maybe you're worried you'll be "found out" for not doing enough. Maybe you've been winging it for a while and secretly hoping it's fine.


But smart, successful business owners ask for feedback because they care about doing things right. You wouldn't skip a check-up on your car or ignore signs that your accounting software isn't adding up. So don't ignore your digital setup.


Asking for a second opinion isn't a sign of weakness. It's a sign of maturity. It says, "I want this to work—and I'm willing to invest an hour to find out how."


Sometimes, all it takes is a second opinion. Someone to help you spot what's working, what's not, and what's next.

Ready to feel more confident in your digital setup?


Book a Digital Deep Dive Consultation

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