Top Tips & Musings
The Synergy of Your Marketing Ecosystem
In today's digital age, everybody's buzzing about cybersecurity, and it's not as complicated as it sounds – it's all about keeping your online treasures safe and sound! So, let's break it down in a friendly and easy-to-understand way.
Navigating the Digital Seas
Supercharge your website with these user-friendly SEO apps
Tales from Downward Dog
You start at the beginning...
It's like... THE MOST IMPORTANT THING!!
When I hear a client say "everyone is my target market"... it's time to talk.
There are lots of good reasons to keep in touch with your customers. You can tell them about your latest information, specials, or anything your client may find interesting or engaging. Blogging is an easy way to engage with site visitors Writing a blog post is easy once you get the hang of it. Posts don’t need to be long or complicated. Just write about what you know, and do your best to write well. Show customers your personality When you write a blog post, you can really let your personality shine through. This can be a great tool for showing your distinct personality. Blogging is a terrific form of communication Blogs are a great communication tool. They tend to be longer than social media posts, which gives you plenty of space for sharing insights, handy tips and more. It’s a great way to support and boost SEO Search engines like sites that regularly post fresh content, and a blog is a great way of doing this. With relevant metadata for every post so search engines can find your content. Drive traffic to your site Every time you add a new post, people who have subscribed to it will have a reason to come back to your site. If the post is a good read, they’ll share it with others, bringing even more traffic! Blogging is free Maintaining a blog on your site is absolutely free. You can hire bloggers if you like or assign regularly blogging tasks to everyone in your company. A natural way to build your brand A blog is a wonderful way to build your brand’s distinct voice. Write about issues that are related to your industry and your customers.
80% of people ignore paid searches and only click on organic listings. What does this mean exactly? It doesn't mean that you don't have to do any Google advertising, as in some instances that is the best option. But what it does mean is that it is importing to get your website ranking - if you can. If your business is in a super high competition industry, then there are other options, one of which is Google AdWords, but this could be an expensive option. My first go-to is to get your organic search as good as you can and build from there. So how do you get good Organic search? If your website is fast, efficient, complex enough (but not too complex), has all the good code-y type stuff that your website builder should have done when creating the website - then is all about the words!