By Kirsty Dove
•
03 Jul, 2019
80% of people ignore paid searches and only click on organic listings. What does this mean exactly? It doesn't mean that you don't have to do any Google advertising, as in some instances that is the best option. But what it does mean is that it is importing to get your website ranking - if you can. If your business is in a super high competition industry, then there are other options, one of which is Google AdWords, but this could be an expensive option. My first go-to is to get your organic search as good as you can and build from there. So how do you get good Organic search? If your website is fast, efficient, complex enough (but not too complex), has all the good code-y type stuff that your website builder should have done when creating the website - then is all about the words!