Getting Google Reviews
(without the awkward)

Google reviews are the most persuasive thing on your website. Not your logo, not your clever tagline — actual humans, in their own words, saying you're worth it. A row of five-star reviews does more to win a wavering customer than anything you could write about yourself. Trouble is, getting them feels awkward. Nobody loves asking. So most businesses just… don't — and their widget sits there half-empty while the good work goes unsaid. Here's how to fix that, minus the cringe. Whether you're starting from zero or topping up, it's the same four moves.

Your review link is the whole game

Google gives every business a short link that drops your customer straight onto the star-rating screen. No searching, no scrolling, no hunting for the reviews tab. One tap and they're writing.



Why the link matters

That link is the difference between "yeah, I'll do it later" (they won't) and an actual review landing while they're still buzzing about your work. Get it, save it somewhere you can grab it fast, and use it every single time.

How to find yours:

  • Make sure you're signed in to the Google account that manages your business, then search your business name on Google, or head to business.google.com


  • Click "Ask for reviews" (sometimes labelled "Get more reviews")


  • Copy the short link — that's the one to share


Getting set up with us?
We'll make sure your profile's claimed and verified as part of the job — so by the time you're using this, your link will be ready to go.

1.
Ask when they're happiest

Timing does the heavy lifting. Ask right after you've nailed the job — the moment they're pleased, grateful, telling you it's exactly what they wanted. That's when a review takes ten seconds and feels like a natural thank-you. Leave it a fortnight and the warm glow's gone. They're back to their busy lives and your five-star moment's evaporated. Strike while they're happy.

2.

Make it a one-tap ask

Keep it personal and keep it easy. A quick text or email beats a mass blast every time — it feels like you, not a marketing machine firing off requests. Send the link with a short, friendly line. Something like:


"Hi [name], so glad you're happy with [the work]! If you've got a spare moment, a quick Google review would mean a lot — here's a link that makes it dead easy: [your link].

No stress if not.

Cheers!"


Copy it, make it sound like you, send.


The link does the hard part.

3.

Reply to the ones you get

When a review lands, reply to it — even a quick "Thanks so much, [name], was a pleasure." It tells Google (and everyone reading) that you're a switched-on, active business, and it makes the reviewer feel good about bothering. Two minutes, well spent, and it quietly nudges you up the local rankings too.



That's the lot!

Grab your link, ask at the happy moment, keep it personal, reply. Do that a handful of times and your reviews build on their own — no awkwardness, no big campaign, just a steady trickle of proof that you're good at what you do.


Doing it by hand works perfectly well. But if remembering to chase a review after every single job starts feeling like one more thing on the list, that's exactly the kind of follow-up Cadence runs on autopilot — review requests, bookings, the follow-ups, all handled without you lifting a finger.


No pressure though.


The 1 + 3 steps above are all you need to get rolling!